Your local activ digital consultant covering Ludlow, Tenbury Wells, Leominster, Hereford & Worcester

5 Essential SEO Tips for Building a Website

SEO for websites

At activ Digital MarketingTM, we believe that creating a website that looks great and performs well in search engine results pages (SERPs) is crucial for businesses. As web designers, we understand that optimizing a website for search engines is just as important as creating a beautiful and functional design. In this post, we’ll share with you five essential SEO tips that we always keep in mind while designing and developing websites.

1. User Friendly

First and foremost, we always design with the user experience in mind. Google’s algorithm prioritizes user experience, so it’s important to create a website that is easy to navigate, loads quickly, and is mobile-friendly. We believe that using clear and concise headlines, relevant images, and easy-to-read fonts are essential to creating a website that is user-friendly.

2. Clean Code

Next, we always use clean code. Writing well-structured and error-free code not only makes a website load faster, but it also helps search engines crawl and index the content better. We optimize the code by removing unnecessary tags, minifying CSS and JavaScript, and using header tags properly. Google’s PageSpeed Insights is a tool that we use to ensure that our code is of the highest quality.

3. Optimize Images

Images are an important element in web design, but they can also slow down a website’s loading time if not optimized properly. We optimize images by reducing their file size without sacrificing quality, adding alt tags with relevant keywords, and using descriptive file names. Compressing images can also reduce the file size, and there are many online tools available to help with this.

4. Structure Content

On-page SEO refers to optimizing the content and HTML source code of a website’s individual pages. We focus on creating unique and relevant title tags and meta descriptions, using header tags to structure content, and including internal links to other relevant pages on the website. We also pay attention to keyword density and ensure that the content is original and high-quality.

5. SEO Trends

Finally, we always stay up-to-date with the latest SEO trends. SEO is constantly evolving, and we believe that staying informed and adapting to the latest trends is crucial for success. We understand the importance of local SEO, the impact of mobile-first indexing, and the rise of voice search. By staying informed and adapting to the latest trends, we ensure that the websites we create are optimized for SEO and provide the best user experience.
In conclusion, as web designers, we believe that creating a website that is optimized for SEO is just as important as creating a beautiful and functional design. By keeping these five essential SEO tips in mind, we create websites that look great and perform well in search engine results pages.
Free ebook about SEO

FREE Guide to SEO

In this tasty little ebook, we’ll explore the fundamentals of SEO, including its importance, how search engines work, and best practices for optimizing a website for search engines. We are adding in some yummy looking cakes to help explain the ingredients that make up SEO and to make the topic more palatable!

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