BOOK A CALL

Privacy Policy

Privacy Policy

Last updated: November 2025

1. Introduction

Activ Marketing Ludlow (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This privacy policy explains how we collect, use, store, and share your personal information when you visit our website www.activdmludlow.com (the “Website”) or use our services.

For the purposes of UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are the data controller.

2. Contact Information

If you have any questions about this privacy policy or our data practices, please contact us:

Data Protection Officer/Privacy Contact:

3. Information We Collect

3.1 Information You Provide Directly

We collect information you voluntarily provide to us, including:

3.2 Information Collected Automatically

When you visit our Website, we automatically collect:

3.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to collect information about your browsing behaviour. For detailed information, please see our Cookie Policy [LINK TO COOKIE POLICY].

3.4 Third-Party Sources

We may receive information about you from:

4. How We Use Your Information

We process your personal information for the following purposes:

4.1 Legitimate Business Purposes

4.2 Marketing Communications (with your consent)

4.3 Website Analytics and Optimisation

5. Legal Basis for Processing

We process your personal information under the following legal bases:

6. How We Share Your Information

We may share your personal information with:

6.1 Service Providers and Third Parties

6.2 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring party.

6.3 Legal Requirements

We may disclose your information where required by law, court order, or regulatory authority, or to protect our rights, property, or safety, or that of others.

6.4 International Transfers

Some of our service providers may be located outside the UK. Where we transfer your data internationally, we ensure appropriate safeguards are in place, including:

7. Data Retention

We retain your personal information for the following periods:

These retention periods may be extended where necessary for legal claims, investigations, or regulatory requirements.

8. Your Rights

Under UK data protection law, you have the following rights:

8.1 Right of Access

You can request a copy of the personal information we hold about you.

8.2 Right to Rectification

You can request that we correct any inaccurate or incomplete information.

8.3 Right to Erasure (‘Right to be Forgotten’)

You can request deletion of your personal information in certain circumstances.

8.4 Right to Restrict Processing

You can request that we limit how we use your information in certain situations.

8.5 Right to Data Portability

You can request to receive your personal information in a portable format or have it transferred to another organisation.

8.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing purposes.

8.7 Rights Related to Automated Decision-Making

You have rights regarding automated decision-making and profiling, including the right to human intervention.

8.8 Right to Withdraw Consent

Where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the details provided in Section 2. We will respond to your request within one month, though this may be extended in complex cases.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Data Breaches

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will:

11. Cookies Policy

Our Website uses cookies and similar technologies. Key types include:

11.1 Essential Cookies

Necessary for Website functionality (no consent required):

11.2 Analytics Cookies

Google Analytics cookies to understand Website usage (consent required):

11.3 Marketing Cookies

For advertising and personalisation (consent required):

11.4 Preference Cookies

To remember your choices and settings (consent required):

You can manage your cookie preferences through our cookie consent banner or your browser settings. Note that disabling certain cookies may affect Website functionality.

12. Third-Party Websites

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any personal information.

13. Children’s Privacy

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

14. WordPress-Specific Information

As our Website is built on WordPress, please be aware:

15. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of significant changes by:

The “Last updated” date at the top of this policy indicates when it was last revised. Your continued use of our Website after any changes constitutes acceptance of the updated policy.

16. Complaints

If you are not satisfied with how we handle your personal information, you have the right to complain to the Information Commissioner’s Office (ICO):

Information Commissioner’s Office

17. Governing Law

This privacy policy is governed by English law and subject to the jurisdiction of the English courts.

Document Version: 1.0
Effective Date: Nov 2025
Next Review Date: Nov 2027